The story
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The concept for the Fall/Winter season of 2024 is 'Artemis's Hwatu: War of the Flowers.'
In Greek mythology, Artemis is known as a goddess for her roles in hunting, forests, the moon, and virginity. In modern times, angered by war, Artemis sought to prevent it by sending her cherished
However, as the war persisted, the boar and larks sacrificed themselves while trying to rescue women and children. To console this pain, cards that represent the presence of these animals were created.animals to the human realm.
This concept draws inspiration from the origin of Hwatu, reimagining Artemis's Hwatu as a statement of contemporary and refined fashion.
Designer Monica Koh interprets the story of Artemis through fashion items, emphasizing awareness of the sadness caused by war and the importance of animal protection. The concept aims to convey Artemis's narrative through fashion pieces, highlighting the importance of acknowledging the pain of war and advocating for animal welfare.
