24SS Seoul Fashion Week || Maison nica Tenant News
Monica Koh, the designer behind the brand Maison Nica, unveiled the 2024 SS collection on the 6th of last month, themed 'The Golden Catastrophe of Dionysus.' This collection draws inspiration from Greek mythology, reinterpreting the myths of Dionysus and his symbols, grapes, and leopards, in a contemporary fashion lineup.
Maison Nica conceived this collection as a reflection on the material desires and unrestrained possessiveness prevalent in modern society, aiming to remind of the risks of losing true values and inner prosperity in the process.
The distinctive feature of this collection is the richly contoured silhouettes that resemble clusters of grapes. Artistic elements were introduced by incorporating pieces inspired by the "Grapes" artwork of a Korean artist. The symbolism of wealth and abundance, as depicted in the story of King Midas, is portrayed using glistening fabrics, thus reinterpreting Dionysus's golden catastrophe into modern avant-garde fashion.
Notably, Maison Nica managed to captivate the attention of American buyers, particularly the 3NY buyers, who are prominent figures in the fashion industry. Following the confirmation of the brand identity through the collection line, the emphasis on stage costumes proved to be effective in catering to the preferences of buyers in the Americas who focus on commercial lines.